<p>awgee,</p>
<p>Google has some odd querks. Since it actually indexes the number of times a word or phrase appears on a web page, and further indexes the number of links pointing to a page with those words, it is possible to raise a particular web page's ranking on the google search results. "Google bombing" attempts to raise the level (or importance) of a result, while "google washing" attempts to counter or even reverse the results. Since the brightwater folks have decided to insult graphrix, he has decided to engage in some cyber warfare.</p>
<p>I hope that explains things</p>