Bench Mark Pricing in Irvine

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[quote author="IrvineRenter" date=1241494161][quote author="bkshopr" date=1241492158]<strong>This $200/sf theory is not possible.</strong>



Construction for an essential efficient house is about $100-$130/sf. The remainder of $70/sf has to cover the cost of land, utility improvement such as gas, power, storm drain, streets, street lights and community features such as monument signs, towers, landscapes, sidewalks, community parks, pools, and recreational centers. Indirect soft costs such as the 250 staff that help to design, process, manage, and build communities. TIC is not a charity organization.

</blockquote>


Unless the builders on the Ranch are plating things with gold, they are not paying that much for construction costs. They are selling new homes in Riverside for that price and making a profit. The builders I talk to tell me that construction prices are around $65/SF right now down from the $85/SF they were paying during the insanity. Some have even driven prices under $50/SF by stripping the units down to the cheapest possible finishes.



The costs of improvements and fees is recouped through the Community Financing District. Here were the Mello Roos are ridiculously high, and the improvement costs are relatively low (they are not flattening mountains here), the actual net cost to the developer for finished lots is quite low, probably closer to $10/SF than $70/SF. Since the Mello Roos are so high, their net cost may actually be zero.



<blockquote><strong>Land Residual must meet minimal standard.</strong>

</blockquote>


Only in the world of the Irvine Company. It must still be positive in order to develop, but it only has to be worth $4,000,000 an acre because the Irvine Company wants to be greedy and make $400,000 per unit sold. I bet most people do not realize how much of the price of a new house is pure profit to the Irvine Company. If they did, there would probably be a revolt...



<blockquote>

There must be a minimum of 20,000 sf of homes for sale in an Irvine acre of land as incentive motivation for developer. This minimum standard equates to $375/sf. Another word one acre of land must yield $7.5 million of sale to pay for all of the items mentioned.



<strong>Density is paramount in the equation.</strong>

</blockquote>


Yes, Irvine will never become less dense.



<blockquote>

Builders would love to sell just one 20,000 sf. home for $7.5 million but that is not realistic in finding a buyer. The 20,000 sf is then divided into many homes to target the likely buyers. For simple math sake Let us divide the 20,000 sf into 10 homes (10 units per acre). Each home will average about 2,000 sf. at $750,000. Decada, a detached condo project, met this density but the footage is no way near 2,000 sf per home. The average for Decada was 1,700 sf. and 3,000 sf shy for one acre. The penalty was the detached nature of the project having too many side yards.



<strong>Use a bag of Tortilla chip to explain a possible strategy for the developer.</strong>



A one pound chip cost $3.75 but consumers wanted a better value during the recession so the company added 33% more to the same bag normally was filled with air. Extra graphic is added near the top of the bag that reads ?33% more chips? The price is unchanged at still $3.75. Savvy consumer like Irvine Renter would immediately perform his math: $3.75/ 1.33 pound=$2.81 per pound. He is happy that the price has reached its fundamental.



This is an ideal scenario because there is no loss in density because the super market shelf holds 36 bags still holds the same number of bags. There is not change in the bag size except replacing air with 33% more chips. This made no difference in delivery and shipping either. The bags fit into the same card board box and stacked on the same wooden pallet.

</blockquote>


This will work to a point, but the Irvine Company has already packed the bag pretty full. The detached clusters and three-story units are all about getting more salable square footage on an acre of land. The only way I see them getting more is to make even more attached product.



<blockquote>

<strong>Developers? solutions </strong>



How would a builder deliver a product that does the same thing as the supermarket and consumer would get 33% more thus lower the price from $375 to $281/sf. First is to pump up cheap footage without changing density. In one acre of land the developer must increase footage by 33% to 26,600 sf for one acre in order to sell homes at $281/sf. Home with yards will be completely out of the picture as demonstrated by using Decada.



A triplex product ?Treo? will likely offer the ?Tortilla Chip? strategy. This product has tiny yards and fewer side yards which is ideal for high footage yield per acre. Its density is at 14 homes per acre thus each home would likely average 1,900 sf. This product is a complete 2 story box without any single story roofs. The garages are at the back via Alley thus allowing the frontal architecture to encroach into the front yard to save land usage.



A typical Triplex has one very bad unit trapped in the middle with 2 good end units. Treo offers all end units that make this product appealing. Downside is the ?bad? unit is a carriage unit built over all garages but silent openers cure the noise issues. The next issue is living over garages where neighbors kept flammable items in the garages such as paint, thinners, cleaning products.



<strong>More third story would be built to increase 33% cheap footage.</strong>



To deliver an entry level home like the 2 story detached condos would be impossible without going vertical. The consumers will be forced to buy the extra 33% just to balance the equation.



We will continue to see future products lacking or no yards, McMansionalized with 3rd floor, triplexes and other attached solutions, Conventional detached products are artificially pumped up with cheap footage without decreasing density, value villages, and cost conscious builders like Pulte and KB homes on the ranch.</blockquote></blockquote>


Construction cost in Irvine is much higher than the IE due to higher elevation aesthetic standard as well as higher structural cost due to density for examples: cantilever, lack of shear walls, loading at mid span, and extra seismic straps for houses taller than its width.



$4 mil an acre is Bren's only motivation to build. For the consumers it is all worth it for the good school and safety. The die hard consumers have no other choices. If the consumers are stubborn then break them by giving them a driveway or may be a 3rd car garage. They will do anything for that frontal 3rd car.



There is no cure for Irvine addiction and its is an expensive habit.



Buy resale while good floor plans are still available. TIC is powerful enough to benchmark resales instead of the other way around.



Other new home communities are no longer a threat to Irvine Villages. Ladera has bad school district, VoC is toxic and trashed by NoVas, Central Park will be tied up with bureaucracy, Central Park West is in a black hole, and high-rise tower dug its own grave.



I hope I am not spoiling a good party here but to alarm all of you that waiting for a new home will result in a big disappointment.
 
BK - Just wondering... if TIC could get that benchmark price of approx $375/sqft. then how come they aren't getting that now at the new Paloma models in Portola Springs?...

Residence 1Y - 2,245 sqft - asking $715k. That's $318/sqft.

Residence 2 - 2,235 sqft - asking $662,900. That's $297/sqft. (Reduced by $72k.)

Residence 3 - 2,320 sqft - asking $648k. That's $279/sqft. (Reduced $51k.)

Residnce 4 - 2,530 sqft - asking $735k. That's $291/sqft. (Down $50k from asking.)



Why aren't these fetching a much higher pp/sqft. and getting gobbled up by Asian buyers? (There are no MLS numbers since only the office address is listed but that is listed as 46 Ridge Valley.)
 
[quote author="24inIrvine" date=1241493733][quote author="bkshopr" date=1241492158]<strong>This $200/sf theory is not possible.</strong>



Construction for an essential efficient house is about $100-$130/sf. The remainder of $70/sf has to cover the cost of land, utility improvement such as gas, power, storm drain, streets, street lights and community features such as monument signs, towers, landscapes, sidewalks, community parks, pools, and recreational centers. Indirect soft costs such as the 250 staff that help to design, process, manage, and build communities. TIC is not a charity organization.

</blockquote>


I'm not nitpicking your numbers or arguing anything but I was just thinking about that stuff you included $70/sf area and was hoping for some clarification. With the exception of the cost of land, are all those other things now included in the additional mello roos bonds? Seems like including them with the value of the home would be double counting. Or is there like a percentage? For example, 50% tied to the cost of the, 50% tied to the MR bond?</blockquote>
Plus I don't buy BK's estimated of $130k for hard construction costs for these uniform stucco boxes. I'm thinking that number is closer to $70-$80/sf.
 
If Donny wants to make $4MM a acre then he's gotta "stack'em and pack'em" in tight with those 3-story "tall and skinny" housing units. The Irvine Company is not beyond the influence of the macroeconomy, they can fight it all they want but as we have come to see they are losing the fight on rental rates for their apartment units.
 
[quote author="SoCal78" date=1241511722]BK - Just wondering... if TIC could get that benchmark price of approx $375/sqft. then how come they aren't getting that now at the new Paloma models in Portola Springs?...

Residence 1Y - 2,245 sqft - asking $715k. That's $318/sqft.

Residence 2 - 2,235 sqft - asking $662,900. That's $297/sqft. (Reduced by $72k.)

Residence 3 - 2,320 sqft - asking $648k. That's $279/sqft. (Reduced $51k.)

Residnce 4 - 2,530 sqft - asking $735k. That's $291/sqft. (Down $50k from asking.)



Why aren't these fetching a much higher pp/sqft. and getting gobbled up by Asian buyers? (There are no MLS numbers since only the office address is listed but that is listed as 46 Ridge Valley.)</blockquote>


The benchmark pricing would be for new communities like Laguna Crossing, Orchard Hills and possibly remainder of Woodbury.



Andalucia was $105/sf and pretty boxy without much articulation. There is one fresh plan to the left of the aerial while the other 2 are reuse of Portisol's 3 story plans.



$130 is the peak price for production homes. Project quantity is getting a lot smaller due to absorption hardship. We saw Camelia $115/sf in NWII with 128 units during the hey days. I think many projects in the future will have about 40 detached units. The bulk discount would not be as good as before but hungry contractors will competitively bid and find other ways to cut corners later.



Portola Springs is not desirable as Acpme pointed out with his humorous post. TIC is not banking on this location as their premiere neighborhood. It is too far away from the freeway and too close to Walmart with $2.50 admission and exit fee.



Brookfield Paloma has to finish the deal and get rid of inventory that is not so adaptable to new products. Alley program duplex and triplex homes are too specific and the strict street layouts prevent TIC from introducing replacement products. Prado was a candidate because no homes were sold and streets were not in.
 
Homes have to be big for hard cost price to come down. Project sizes are much smaller in the future and each phase will have just a few homes so this will affect the construction efficiency as well as delivery schedule.



Let me put it this way. The builders used to boil 14 eggs at a time and in the future 3 eggs at a time and doing it for 5 different time. It would be more labor intensive.
 
[quote author="bkshopr" date=1241515595]



Portola Springs is not desirable as Acpme pointed out with his humorous post. TIC is not banking on this location as their premiere neighborhood. It is too far away from the freeway and too close to Walmart with $2.50 admission and exit fee.<blockquote></blockquote>






What do you mean by close to Walmart with admission and exit fee? Does that mean paying for toll road? By the way Orchard Hills will be far away from freeway and next to toll road too, what's the difference?
 
[quote author="hesitating" date=1241522272]

What do you mean by close to Walmart with admission and exit fee? Does that mean paying for toll road? By the way Orchard Hills will be far away from freeway and next to toll road too, what's the difference?</blockquote>


Same thoughts as mine. While OH is closer to the 5 than PS is (with NO exit to the 5 from the 261, I might add), it's quite a bit farther from the 405 than PS is! I don't get why PS being off of a toll road that passes by a Walmart in another city is a negative. I guess I just don't understand.
 
[quote author="hesitating" date=1241522272][quote author="bkshopr" date=1241515595]



Portola Springs is not desirable as Acpme pointed out with his humorous post. TIC is not banking on this location as their premiere neighborhood. It is too far away from the freeway and too close to Walmart with $2.50 admission and exit fee.<blockquote></blockquote>






What do you mean by close to Walmart with admission and exit fee? Does that mean paying for toll road? By the way Orchard Hills will be far away from freeway and next to toll road too, what's the difference?</blockquote>


Differences might be the elevated terrain .....hills.
 
[quote author="reason" date=1241523411]

Differences might be the elevated terrain .....hills.</blockquote>


PS north of Portola Pkwy is mostly all elevated terrain and homes with views too. Even south side Portola 3-story homes have views all the way to the hangars in Tustin. Next? ;-)
 
[quote author="bkshopr" date=1241236886]IHO,



You pissed me off and I just eliminated all possibilities of frontal 3 cars garages from my drawing board. There will be no 3 car frontal garages and 3 car driveways in all future communities. This includes all move up communities as well.</blockquote>


Hahaha! Now that's going alittle too far. How about designing one house on the block with a 3 car garage. Just for IHO.
 
[quote author="SoCal78" date=1241523567][quote author="reason" date=1241523411]

Differences might be the elevated terrain .....hills.</blockquote>


PS north of Portola Pkwy is mostly all elevated terrain and homes with views too. Even south side Portola 3-story homes have views all the way to the hangars in Tustin. Next? ;-)</blockquote>


The avocado soil? Hahaha!
 
[quote author="reason" date=1241524683][quote author="SoCal78" date=1241523567][quote author="reason" date=1241523411]

Differences might be the elevated terrain .....hills.</blockquote>


PS north of Portola Pkwy is mostly all elevated terrain and homes with views too. Even south side Portola 3-story homes have views all the way to the hangars in Tustin. Next? ;-)</blockquote>


The avocado soil? Hahaha!</blockquote> It's the last high terrain in Irvine with a view towards the Pacific ocean.
 
[quote author="reason" date=1241524683]

The avocado soil? Hahaha!</blockquote>


OMG. You're right. How could I have been so stupid? If they allow one avocado tree in the backyard just like BK's house, they can indeed get that $375/sqft. Afterall, avocados are $1.75 each at Ralph's these days! Buy the tree and get the house for freeeee!
 
[quote author="SoCal78" date=1241524877][quote author="reason" date=1241524683]

The avocado soil? Hahaha!</blockquote>


OMG. You're right. How could I have been so stupid? If they allow one avocado tree in the backyard just like BK's house, they can indeed get that $375/sqft. Afterall, avocados are $1.75 each at Ralph's these days! Buy the tree and get the house for freeeee!</blockquote>


Hahaha! Is that why Bk kept using the 'bag of tortilla chips' analogy?.....he's freaking eating guacamole made fresh from the backyard avocado tree? tortilla chips + guacamole = .....?
 
[quote author="hesitating" date=1241522272]

I don't get why PS being off of a toll road that passes by a Walmart in another city is a negative. I guess I just don't understand.</blockquote>


Let me put on my monocle and top hat, and comment on this. You see, those who shop at that Walmart are... how do you say it... not of the same class in comparison to the fresh-scented, fine people that live further south of the troll road. I mean really, have you been down the Sears aisle at SCP?



In all seriousness though, despite how un-PC it sounds, most cities and residents will fight tough and nail to avoid having a Walmart open nearby because low prices equals lower income shoppers that come into the community. Residents in Orange and nearby VP were strongly opposed to the Walmart opening at the Mall of Orange (now the Village) in the mid-90s. The arguments were the usual anti-Walmart reasoning - traffic, congestion, harm to local small businesses, low paying jobs -- but those of us who live in that ritzier Orange hills, VP, and AH, know there was an uglier sentiment behind for the opposition.
 
^ I don't think the Walmart shoppers drive up the toll road and infiltrate the PS community as they'd have no motivation to. Besides, OH is closer to Target than PS is to Walmart and that is in the same city. The clientele at the marketplace Target looks like a little rough itself sometimes. (I'm not complaining. I shop there too.)
 
[quote author="acpme" date=1241566097][quote author="hesitating" date=1241522272]

I don't get why PS being off of a toll road that passes by a Walmart in another city is a negative. I guess I just don't understand.</blockquote>


Let me put on my monocle and top hat, and comment on this. You see, those who shop at that Walmart are... how do you say it... not of the same class in comparison to the fresh-scented, fine people that live further south of the troll road. I mean really, have you been down the Sears aisle at SCP?



In all seriousness though, despite how un-PC it sounds, most cities and residents will fight tough and nail to avoid having a Walmart open nearby because low prices equals lower income shoppers that come into the community. Residents in Orange and nearby VP were strongly opposed to the Walmart opening at the Mall of Orange (now the Village) in the mid-90s. The arguments were the usual anti-Walmart reasoning - traffic, congestion, harm to local small businesses, low paying jobs -- but those of us who live in that ritzier Orange hills, VP, and AH, know there was an uglier sentiment behind for the opposition.</blockquote>


Thank you Acpme. You know retail well and the socio-economic and demographic perceived as negative in branding a neighborhood. Branding needs stores such as Gelsons, Trader Joes, Whole Foods, Roger Garden, Smith and Hawken and etc. Targets demographic is the middle and upper middle class while shoppers at Walmart demographic is stereotyped as folks that live in trailers and Hispanics version of octomom with 1/2 dozen kids.



Irvine residents do not want this type of proximity. Irvine residents buy their way into the advertised good life so they can forget their painful upbringing. Living close to a similar group (Walmart shoppers) of people they are running away from in the first place do not sit well with their buying decision. There is a caste attitude in Irvine. Irvine villages vs VOC is one example. Turtle Ridge is better than Oakcreek, Northpark is better than Northpark Square and Orchard Hills will kick all of their butts. El Camino, Deerfield and Walnut village are Irvine's trailer trash. I have heard them all.
 
Ok, if Orchard Hills is so ritzy then why does it have a McDonald's? With this being one of the only locations I can think of in north or east Irvine, you're going to attract a lot of people to it - people that may not be wearing spectacles and top hats. If Trader Joe's is considered good branding -- remember the only located north of the 5 in Irvine is closer to PS than OH... at Sand Cyn & Irvine Blvd. Also, are you saying that a Walmart shopper who doesn't have a few extra bucks to spend on a bottle of shampoo is going to pay for toll road expenses to drive into Portola... and then what... there's nothing to see so they keep on going. Remember, Portola Parkway does not connect between Irvine and Foothill Ranch.
 
[quote author="bkshopr" date=1241567944]. Branding needs stores such as Gelsons, Trader Joes, Whole Foods, Roger Garden, Smith and Hawken and etc.</blockquote>


I used to live across the street from Gelsons and Roger Gardens; I enjoy shopping at Walmart much more than either of those places. I have found much more expired or near expired food at Gelsons than at Walmart. I also like paying .99 cents for a dozen ball point pens at Walmart rather than $2.50 for one at Newport Stationers.
 
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