Baker Ranch in Lake Forest / Foothill Ranch

NEW -> Contingent Buyer Assistance Program
Prices increased for all model homes and I asked sales reap and told me at least 20 new names are added during this month to the priority list for Knolls.

Coming to Ridgewood regarding phase release she told its corporate marketing strategy.
 
All houses in the knolls sold the day they released.  I went to tour this weekend and they gave me the price list but said everything was already sold and had to wait for the next release.
 
I went to the phase release for The Knolls since one of my clients who was on the waitlist was out of town.  There were at least 100 people there.  Prices are up about $15k-$20k from Phase 1 so plan on the homes selling as soon as they are released.  They'll keep increasing prices each phase until the demand levels out. 
 
Just noticed their last email coming through.. had Asians.. maybe they are now aware of who they should be catering too.  lol
 
Today Shea called for Ridgewood phase 2 for sale of 8 home sites.
I saw around 40 people turned up.
Few people did not show up and few differed.

One model left and remaining 7 homes sold.
 
Attached price list Phase 2, Phase 1A and Phase 1B from Shea Ridgewood.

I see Phase 2 price increased for only premium lots.

Phase 2 I see few smaller lot sizes compared to other phases.
 

Attachments

  • Ridgewood Home Lot Map.png
    Ridgewood Home Lot Map.png
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  • RidgeWood Phase 1A.png
    RidgeWood Phase 1A.png
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  • RidgeWood Phase 1B.png
    RidgeWood Phase 1B.png
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  • Ridgewood Phase 2.png
    Ridgewood Phase 2.png
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From afar...it seems like Baker's Ranch has a market for those looking between $500K and $600K.  Anything above that is tough sledding. 

Ridgewood is only on phase 2 nearly two months later and no price change.  Not a great sign.  At high $700K, it's competing against Saratoga (smaller yard, no driveway, slightly smaller house), Springhouse in PP, and Marigold in CV (motorcourt, smaller yard, smaller house).   

Looks like people are picking location and schools.  Ridgewood really needs to be around high $600K/low $700K to be competitive. 
 
Irvinecommuter said:
From afar...it seems like Baker's Ranch has a market for those looking between $500K and $600K.  Anything above that is tough sledding. 

Ridgewood is only on phase 2 nearly two months later and no price change.  Not a great sign.  At high $700K, it's competing against Saratoga (smaller yard, no driveway, slightly smaller house), Springhouse in PP, and Marigold in CV (motorcourt, smaller yard, smaller house).   

Looks like people are picking location and schools.  Ridgewood really needs to be around high $600K/low $700K to be competitive. 
Click to expand...
Really?  Then why are The Knolls, which are now in the low to mid $600s for about $400/sf, selling like hotcakes with over 100 people at each phase release?  I don't disagree that the air gets thin outside of Irvine for buyers of $800k+ homes but they'll sell the Ridgewood homes.  Shea will not drop the prices on them as they are a stubborn yet quality builder. 
 
USCTrojanCPA said:
Irvinecommuter said:
From afar...it seems like Baker's Ranch has a market for those looking between $500K and $600K.  Anything above that is tough sledding. 

Ridgewood is only on phase 2 nearly two months later and no price change.  Not a great sign.  At high $700K, it's competing against Saratoga (smaller yard, no driveway, slightly smaller house), Springhouse in PP, and Marigold in CV (motorcourt, smaller yard, smaller house).   

Looks like people are picking location and schools.  Ridgewood really needs to be around high $600K/low $700K to be competitive. 
Click to expand...
Really?  Then why are The Knolls, which are now in the low to mid $600s for about $400/sf, selling like hotcakes with over 100 people at each phase release?  I don't disagree that the air gets thin outside of Irvine for buyers of $800k+ homes but they'll sell the Ridgewood homes.  Shea will not drop the prices on them as they are a stubborn yet quality builder.
Click to expand...

That price range is a sweet spot and will sell well for new families.
 
The Highlands will be releasing more home sites tomorrow, 3/29.

(More Ridgewood sites were released last weekend.)

Edit: Dates.
 
250 more Baker Ranch homes are now anticipated. The topic du jour is rezoning a commercial area to give up a 30 acre strip of land adjacent to the new sports park which is tentatively scheduled to open this fall, near Portola Pkwy, the 241, and Rancho Pkwy. The rezoning discussion was on the Planning Commission agenda last night, 3/27. The PC and city council must now approve the zoning change for it to proceed.
 
Sports park?  Waste of space.

Do you realize how many kumon centers we could have there instead?


Does anyone know if they will have indoor basketball courts?  I saw that they have two outdoor courts, but in his rise to his throne, Homie only plays on indoor courts now with a climate controlled atmosphere.

The place looks great and it's on the "other side" of the freeway! 
 
Coleman said:
Sports park?  Waste of space.

Do you realize how many kumon centers we could have there instead?


Does anyone know if they will have indoor basketball courts?  I saw that they have two outdoor courts, but in his rise to his throne, Homie only plays on indoor courts now with a climate controlled atmosphere.

The place looks great and it's on the "other side" of the freeway!
Click to expand...

Don't you have to pay Homie to make an on-court appearance now?  I hear he charges by the minute.
 
Irvinecommuter said:
Coleman said:
Sports park?  Waste of space.

Do you realize how many kumon centers we could have there instead?


Does anyone know if they will have indoor basketball courts?  I saw that they have two outdoor courts, but in his rise to his throne, Homie only plays on indoor courts now with a climate controlled atmosphere.

The place looks great and it's on the "other side" of the freeway!
Click to expand...

Don't you have to pay Homie to make an on-court appearance now?  I hear he charges by the minute.
Click to expand...

Indoors only, my old knees can't take it anymore!!

Gotta pay to watch me play  8)
 
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