[quote author="jumpcut" date=1248776780]I thought it went well. I appreciate Dan's straight-forwardness. I thought he was a lot more forthcoming than I would expect from a typical large corporate behemoth. For me, at least, he humanized TIC. I really appreciate his outreach to our online community and I hope he'll consider doing it again.</blockquote>
Those are my thoughts as well.
I was expecting less information and more evasion, but I am pleasantly surprised. I hope Dan does this again.
When you think about social media and how they work, this forum and the blog works like an amplifier increasing the reach and effectiveness of messages. When we believe we are getting real information from real people, we will pass that information on all our new friends as they come into our community and explore. Most of us get involved with social media because we like to help, and answering questions about Irvine is easy for us because we are the residents.
People researching Irvine as a place to live are going to find this blog and forum, particularly with the SEO power of over 100,000 comments and over 1,000 daily visitors. It helps all of us to have accurate information available, and I appreciate that Dan and the Irvine Company gives us this information.
Over time the community will debate the accuracy, discuss the implications, and digest the information. Months from now, a newbie will ask, "When will Stonegate open?" and we will be able to respond, "We were told 2011-2012 by Dan Young from the Irvine Company" (Dan, you need a funny handle and an avatar). It won't feel like a rumor or a press release -- it is real information from a real person.
The scary part about embracing social media is that you lose control of the message. From a marketing perspective, it is worse than herding cats. It is worth the effort to get involved because the power of these networks to influence decisions is remarkable.