profette_IHB
New member
<p><strong>Oh Noes...Apparently, you can be too sexy!</strong></p>
<p class="times">Victoria's Secret likes to ask in its marketing, "What is sexy?" Now the lingerie chain is trying to figure out, "What's too sexy?"</p>
<p class="times">The chief executive of the brand known for its provocative televised fashion shows and alluring stores made an admission yesterday. In her mind, the brand has become "too sexy" -- or at least the wrong kind of sexy.</p>
<p class="times">"We have so much gotten off our heritage," CEO Sharen Jester Turney said in a conference call with analysts. Responding to the past year's weak sales and focus-group feedback, she said, "We will return to an ultra-feminine lingerie brand to meet [customer] needs and expectations." <a href="http://online.wsj.com/article/SB120421181615799917.html?mod=todays_us_nonsub_marketplace">MORE in the Wall St. Journal</a></p>
<p class="times"><img height="199" alt="[A Victoria's Secret model in the company's recent Super Bowl ad.]" hspace="" width="245" border="0" src="http://s.wsj.net/public/resources/images/MK-AO433_VICTOR_20080228231600.jpg" /></p>
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<p class="times">Victoria's Secret likes to ask in its marketing, "What is sexy?" Now the lingerie chain is trying to figure out, "What's too sexy?"</p>
<p class="times">The chief executive of the brand known for its provocative televised fashion shows and alluring stores made an admission yesterday. In her mind, the brand has become "too sexy" -- or at least the wrong kind of sexy.</p>
<p class="times">"We have so much gotten off our heritage," CEO Sharen Jester Turney said in a conference call with analysts. Responding to the past year's weak sales and focus-group feedback, she said, "We will return to an ultra-feminine lingerie brand to meet [customer] needs and expectations." <a href="http://online.wsj.com/article/SB120421181615799917.html?mod=todays_us_nonsub_marketplace">MORE in the Wall St. Journal</a></p>
<p class="times"><img height="199" alt="[A Victoria's Secret model in the company's recent Super Bowl ad.]" hspace="" width="245" border="0" src="http://s.wsj.net/public/resources/images/MK-AO433_VICTOR_20080228231600.jpg" /></p>
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