Patrick J. Star said:
Please help me understand. How could you go to an open house in Quail Hill, or Northwood Pointe, or Northpark, or Turtle Ridge and then come back and say "yeah, that Laguna Altura beats this". I just don't get it?
You don't get Chinese culture, especially those with money. They don't like to DIY and that's why Home Depot failed in China. They prefer new over old, or any housing that requires some fixing or updates.
There are usually home buying seminars in China showcasing oversea properties, like Laguna Altura. FCBs have limited time touring the houses when visiting the States and it is much more easier to buy readily available new constructions. You cannot just go to Northwood Pointe on any random Saturday, find a house with the floorplan and location that you like, in move-in condition with all the right upgrades, and buy it right away.
Chinese like to showboat their new found riches. Price itself is a premium feature in real estate. Native Chinese won't know the difference between Portola Springs, Stonegate and Laguna Altura. But they would understand the universal language - Laguna Altura costs more $$$ than the others so it must be good.
When KFC opened its doors in Beijing in 1987, at a time an meal cost more than one month salary of an average Chinese worker, it received crazy receptions - the lines were backed to 1.5 km long, and it became the top wedding reception spot for young Chinese couples. This is one of the countless examples that Chinese with money do not care about fundamental value; they just want something new, different and costly.
Below is what TIC can do to make Chinese FCB drool over Laguna Altura even more:
1. Build a Chinese themed pocket park - like a pond with Lotus flowers and bamboo surroundings.
2. Upgrade the wall outside Cortona, right after the impressive gate entrance, to look like "Great Wall". So the Great Wall of Laguna Altura will be the welcoming feature for these Chinese FCBs coming home.
3. Come up with a nice alternative name in Chinese for Laguna Altura, and have this new name engraved as part of village sign so it is clear this is their home.