bkshopr_IHB
New member
Chipotle is generating some activities. You may want to piggy back that trail of patrons and offer a free trial to Chipotle customers. Most would not venture down to the deep end of the parking lot where you are at. Irvinite like IHO would be afraid to drive west of the 55 so don't waste your time concentrating on Irvine customers. Besides, there are 2 yogurtlands between you and them.
Shabu is going in your center and Asians will go anywhere for good food. Increase your exposure to the Asian crowd. I know your concept is to provide an inviting atmosphere for people to gather and socialize, study, internet surfing and etc like Starbuck but yogurt has short cup life like 15 minutes unlike coffee or tea that last for hours where customers could stay longer to chat and meet.
Right environment and atmosphere is crucial for people to linger around. Learn from Starbuck's color palette and texture. This company has spent millions in research to create an earth tone color palette, lighting and furnishing scheme. It is Starbucks corporate identity. Gypsy Den is successful offering yogurt, ice cream, coffee, tea, latte and other dessert items to entice customers to gather and linger. Its interior is Bohemian with mood lighting. You need WOOD in your interior to warm it up a bit.
Cantaloop obviously has its corporate colors that represent healthy, green, natural and sanitary but the colors were developed to encourage people to eat and split. The cleanliness is great just like a hospital but it is also a little sterile for comfort.
Sorry for being frank. Part of my work is to trouble shoot under performing RE developments. I research unsuccessful solutions and find a way to improve them.
Your proximity to the driveway entrance is a big problem and there is no cure for that.
Good luck.
Shabu is going in your center and Asians will go anywhere for good food. Increase your exposure to the Asian crowd. I know your concept is to provide an inviting atmosphere for people to gather and socialize, study, internet surfing and etc like Starbuck but yogurt has short cup life like 15 minutes unlike coffee or tea that last for hours where customers could stay longer to chat and meet.
Right environment and atmosphere is crucial for people to linger around. Learn from Starbuck's color palette and texture. This company has spent millions in research to create an earth tone color palette, lighting and furnishing scheme. It is Starbucks corporate identity. Gypsy Den is successful offering yogurt, ice cream, coffee, tea, latte and other dessert items to entice customers to gather and linger. Its interior is Bohemian with mood lighting. You need WOOD in your interior to warm it up a bit.
Cantaloop obviously has its corporate colors that represent healthy, green, natural and sanitary but the colors were developed to encourage people to eat and split. The cleanliness is great just like a hospital but it is also a little sterile for comfort.
Sorry for being frank. Part of my work is to trouble shoot under performing RE developments. I research unsuccessful solutions and find a way to improve them.
Your proximity to the driveway entrance is a big problem and there is no cure for that.
Good luck.