bkshopr_IHB
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Fewer Asian women from oversea have the drive to fight and to reign at the top of corporate ladder. I apologize ahead of time because this is not a politically correct subject and to certain extent by knowing the background allows retailers and builders to properly orient the sales strategy toward this consumer group.
Children learned socialization early on in Society. In many Asian countries women do not have the equal right opportunities like women in America. As early as childhood girls learned that success is not possible having the desire and drive to succeed because powerful role are reserved to men. The alternative thinking is to marry well and let successful and wealthy husbands to take care of them. In Asian Societies women rarely pay at restaurants or at stores when they are accompanied by their boyfriends or husband. If a woman has to pay in public then it is a huge disgrace to the ego of the male companion. The societies’ perception is that the man is not successful and he is living off on the woman’s money. Women also learned to manipulate men and benefit materialistically from a dating relationship that they know would not lead to promising unification.
This applied to most but not all women from Hong Kong, Taiwan, Japan, Thailand, China, Vietnam, and Korea. Even some of the Asian generations born in America are learning some of the oversea custom. The primary target is the Vietnamese population for the retailers. Because most beauty and nail salon service industry are monopolized by the Vietnamese. Its exposure to the younger population is evident. Girls learned that vanity is important to their future success.
South Coast plaza in particular is targeting this particular younger demographic including expensive handbag stores. Asian women in the store alone or with other girlfriends rarely make a purchase so the staff knew to not bother them. The girlfriends are there to validate the nice bags. The Asian women are doing the window shopping so they will know exactly which glass cases or shelves to take their boyfriends or husband to. The path is well calculated and orchestrated with a trial run.
LV store staff by instinct can isolate the window shoppers from the real buyers. They service the foreigners first. Middle age women often short wearing expensive brands like Channel and some other well branded patterns with their husbands carrying also a male handbag and a 35 mm SLR camera. The second group is Asian girls dressed provocatively with their gel hair boyfriends.
South Coast Plaza is very successful because it knows the psychology and studied their customers extremely well. Its success is no accident.
Children learned socialization early on in Society. In many Asian countries women do not have the equal right opportunities like women in America. As early as childhood girls learned that success is not possible having the desire and drive to succeed because powerful role are reserved to men. The alternative thinking is to marry well and let successful and wealthy husbands to take care of them. In Asian Societies women rarely pay at restaurants or at stores when they are accompanied by their boyfriends or husband. If a woman has to pay in public then it is a huge disgrace to the ego of the male companion. The societies’ perception is that the man is not successful and he is living off on the woman’s money. Women also learned to manipulate men and benefit materialistically from a dating relationship that they know would not lead to promising unification.
This applied to most but not all women from Hong Kong, Taiwan, Japan, Thailand, China, Vietnam, and Korea. Even some of the Asian generations born in America are learning some of the oversea custom. The primary target is the Vietnamese population for the retailers. Because most beauty and nail salon service industry are monopolized by the Vietnamese. Its exposure to the younger population is evident. Girls learned that vanity is important to their future success.
South Coast plaza in particular is targeting this particular younger demographic including expensive handbag stores. Asian women in the store alone or with other girlfriends rarely make a purchase so the staff knew to not bother them. The girlfriends are there to validate the nice bags. The Asian women are doing the window shopping so they will know exactly which glass cases or shelves to take their boyfriends or husband to. The path is well calculated and orchestrated with a trial run.
LV store staff by instinct can isolate the window shoppers from the real buyers. They service the foreigners first. Middle age women often short wearing expensive brands like Channel and some other well branded patterns with their husbands carrying also a male handbag and a 35 mm SLR camera. The second group is Asian girls dressed provocatively with their gel hair boyfriends.
South Coast Plaza is very successful because it knows the psychology and studied their customers extremely well. Its success is no accident.
