@_@ My first job was collecting shopping carts at Diho supermarket in Cerritos (corner of Pionner & 183rd) at age 16, for $3.25/hr. It was the last of Mr. Wu's Diho chain in CA. After he sold the place, he moved back to Texas. I heard he opened another Diho there, and more recently, in Las Vegas.
Diho supermarket in Irvine was opened by an ex-employee of Diho Cerritos. It was located where Irvine Super Mart is today by Culver & FWY (by Sumo). After Ranch 99 on Culver opened, they closed shop. But the Diho bakery is still there.
The Diho (??) market chain in the US is not related to the one in Taiwan. The one in Taiwan is run by the "Wellcome" chain, with some very interesting parent-subsidiary relationships. The owner of Diho market chain in the US sold various supermarkets to buyers who retained the name. Thus at one time the Diho markets in the US actually had different owners.
In late 1970s, Diho was the first full-sized Chinese supermarket to open in Houston ("Diho Plaza"). I read that the market later moved to Metropole center down the street, and the old location was taken by ""Welcome Foodmart". But if you check today Diho Supermarket is still the anchor store at Diho Plaza, so I'm not sure what the history is. But if you look at the newer "Diho Square" in Houston, it's got a giant "Welcome" sign on top.
As I mentioned previously, all these "Diho" and "Welcome" stores have no relations to Taiwan's Diho market or the Wellcome group. I wonder if the Taiwanese investors in US borrowed the names for brand awareness?
Houston Diho Plaza:
<a href="http://www.chinatownconnection.com/diho-plaza.htm">http://www.chinatownconnection.com/diho-plaza.htm</a>
<img src="http://www.chinatownconnection.com/images/dihoplaza.jpg" alt="" />
Houston Diho Square:
<a href="http://www.dihosquare.com/">http://www.dihosquare.com/</a>
<img src="http://www.dihosquare.com/images/106.jpg" alt="" />
The Wellcome Chain in Taiwan is owned by Diary Farm International Holdings, here's a good article on them:
<a href="http://www.perishablepundit.com/DailyPundit/2007/May/pundit070525.htm">http://www.perishablepundit.com/DailyPundit/2007/May/pundit070525.htm</a>
"Diho" in Taiwan:
<img src="http://upload.wikimedia.org/wikipedia/commons/thumb/0/07/Wellcome_in_Taiwan_Reifang.jpg/800px-Wellcome_in_Taiwan_Reifang.jpg" alt="" />
You can read about Wellcome's complicated parent holdings here, all the way to Bermuda. LoL:
<a href="http://en.wikipedia.org/wiki/Wellcome">http://en.wikipedia.org/wiki/Wellcome</a>
<a href="http://en.wikipedia.org/wiki/Dairy_Farm">http://en.wikipedia.org/wiki/Dairy_Farm</a>
<a href="http://en.wikipedia.org/wiki/Jardine_Matheson">http://en.wikipedia.org/wiki/Jardine_Matheson</a>
====================
And if that wasn't enough complicated ownership, check out Capital Seafood, which is slated to open at the Diamond Jamboree center:
<a href="http://www.diamond-jamboree.com/directory.htm">http://www.diamond-jamboree.com/directory.htm</a>
<a href="http://www.capitalseafoodrestaurant.com/location.cfm">http://www.capitalseafoodrestaurant.com/location.cfm</a>
Huh? They own Kim Tar in Monterey Park, and Pho Vietnam in Las Vegas? Guess Kim Tar in Artesia has different owner!