What's up with builders in Portola Springs?

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<p>VOC's planning and design is not refined as TIC communities. The infrastructure, amenities and landscape are cheaply done. The District retail center is cheap boxes dictated by parking sphere of influence without a strong gathering place and identity. The tenant mix is good and the center will do very well despite of bad, trendy and cheap architecture. TIC would have studied the traffic trip count to avoid any nightmare getting in and out of the center. Good planning insures future success and protect RE value. When VOC is done Lennar is getting the hell out of there. It has no incentive to do a good job at VOC because their future land holdings are somewhere else.</p>

<p>In order to create a good brand one must hold the price steady. I will use Louis Vuitton and Hermes as examples. There has never been any sale on these brands ever. The desire to have them is always high among the consumers.</p>

<p>Take another example Robinson May that went belly up. At any given time there were sales and discount coupons. The consumers immediately classified Robinson May as the Kmart of mall department store while Neiman, Saks and Nordstrom maintain their elite status by structuring their sale as yearly events. TIC IMO is trying to hold on to the branding but find a way to slashing prices without hurting the brand perception. I remembered certain high end handbags did not do very well the company destroyed the inventory rather than lowering prices.</p>

<p>I see VOC having the same elements as Aliso Viejo and RSM. It is not a neighborhood that homeowners would brag about in the future. They will tell people that they live in Tustin or Irvine but not in VOC. Proud homeowners would refer to the actual villages that they live in like Northpark, Turtle Ridge, Shady Canyon, Turtle Ridge, Woodbury or Northwood.</p>
 
<p>It is very interesting that bkshopr mentioned "pround homeowners would refer to the actual villages that they live in..." I have many friends live throughout here, now I think about it, they always say "i live in Northpark, northwood, Turtle Ridge, etc". The only other "village" people mention is "convenent hills"...I guess irvine company is doing a good job of creating a "brand"... </p>

<p>Put everything else aside, I agree that irvine company does do an excellent job of putting the "infrastructure" together and maintain it well. The comparision will be Ladera Ranch...I think it is a shame that the Rancho Mission Company did such a poor job in planning and providing necessary "infrastructure" to make it a lot more attractive place.</p>

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<p>irvine123 said:</p>

<p><em>This is a "death spiral": less people want to buyer there bc of uncertiany, less interests are on the house, the more reduction/incentive the builders have to offer, the less less the price, then causes more uncertainy on the prices to the buyer, then even less interest, then off course more price reduction...this is goes on until the buyers regain confidence...</em></p>

<p>I agree that OH <strong>may</strong> be getting set up for a death sprial. Regardless, buyers will appear when the prices make sense, which may or may not be linked to confidence. For instance, Realtors suggest that buyers need to regain confidence in the current market. To them, it's not a pricing problem, it is a buyer psychology issue. The reality is that when the value equation to buy makes financial sense, people don't care about future appreciation and confidence won't play a part.</p>

<p>SCHB</p>
 
I know people keep mentioning the traffic on Jamboree, but remember that Tustin Ranch road will connect through Walnut and over the train tracks and connect to Von Karman.. Jamboree is crowded because that's really the only choice to get from the 5 down to the 405 unless you take redhill to Macarthur or any of the other arteries such as Culver, Jeffrey, etc.



I agree VoC (columbus grove specifically) isn't in the best location, nor is the community architecture as nice. HOWEVER, some of their tracts are priced LOT better than other TIC villages. It, at least, doesn't pretend to command a premium unlike some other communities. I'm not saying prices are low, just not as expensive...
 
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