qwerty said:
i got no idea how much that costs. my point is you dont need a middle man, understanding that the studios now bare the costs of the infrastructure, but without the middleman the services to the end consumer should (or could) be cheaper. the development/maintenance costs of the central website could be allocated amongst the studios on some sort of reasonable basis.
But there has to be a middle man even if it's just a central website with cost allocation. Someone has to manage those costs and if you want to support single sign-on rather than requiring different credentials for each studio server/website, that's where the revenue stream begins and then you also have to manage who gets a cut of what.
similar things have been done before in other industries, Orbitz was a joint venture by various airlines so you can shop for airline tickets at one place, hulu was a joint venture at one point by the studios that centralized the tv show content in one place. i dont see why the studios couldnt do the same thing for films that they did with tv shows (hulu).
Cinematic content is a bit different because of the costs and competing services (DVD, cable, TV, Netflix). Orbitz doesn't have the same infrastructure costs as streaming movies. As for Hulu, that's a middle man concept similar to Netflix except some of the studios are partners. All content is housed on the Hulu servers and share the same UI and infrastructure. And that still is only a few of the studios and a large part of the content is licensed from studios that are not partners in Hulu.
Since you have no idea how much it costs, I can tell you that it is enormous... in the millions. It's much easier for studios to arrange licensing contracts than to bear infrastructure costs to do their own streaming. This way they make money for just providing content and don't have to worry about managing hardware, software or personnel.
This still goes back to my theater analogy, it's much easier/cheaper to sell movie reels to Regal and AMC than having to worry about building their own theater chain. Studios want to worry about making movies, not selling them directly to the consumer.