irvine123_IHB
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[quote author="Fishy333" date=1248157789]Orange County Business Journal
07/20/2009
Irvine Company is looking to spur homebuilding on its land with a shift in strategy, according to real estate industry sources.
The company plans to pay builders to put up houses in Irvine and retain ownership of the land and homes until they?re sold to buyers, sources said.
Irvine Co. declined to comment on the speculation.
Under what?s being called an "executive builder program," homebuilders would work like general contractors without an ownership stake in the homes they put up, sources said.
Irvine Co. would finance construction loans, they said.
.</blockquote>
IMO, this is a brilliant move by Irvine Company, if it is true. This strategy kills two birds with one stone:
a. Finance.
Many builders are hesitant to build right now as it takes huge sum of working capital to finance the projects. In a normal market, they can be relatively sure about the timing and price of sales to recouprate their invesetment, therefore easier to get bank financing. But this is not a normal market, and price can continue to go down. Now that Irvine company is willing to provide their balance sheets to backstop the entire financing, that changes the game. Builders know this financing is not free, therefore they expect lower margins on these deals. But risk is also a lot lower.
b. Pricing Power
Needless to say, by doing so, Irvine Company further gained pricing power in Irvine.
This move effectivly makes Irvine Company the landowner, and family housing developer. With their balance sheet, they can freely throttle "the supply" nob, "the price nob", and "the timing nobs" they control in order to create the optimal "demand" at the price point they desire.
This is bad news for potential buyers at the Ranch, and good news for existing Irvine home owners.
07/20/2009
Irvine Company is looking to spur homebuilding on its land with a shift in strategy, according to real estate industry sources.
The company plans to pay builders to put up houses in Irvine and retain ownership of the land and homes until they?re sold to buyers, sources said.
Irvine Co. declined to comment on the speculation.
Under what?s being called an "executive builder program," homebuilders would work like general contractors without an ownership stake in the homes they put up, sources said.
Irvine Co. would finance construction loans, they said.
.</blockquote>
IMO, this is a brilliant move by Irvine Company, if it is true. This strategy kills two birds with one stone:
a. Finance.
Many builders are hesitant to build right now as it takes huge sum of working capital to finance the projects. In a normal market, they can be relatively sure about the timing and price of sales to recouprate their invesetment, therefore easier to get bank financing. But this is not a normal market, and price can continue to go down. Now that Irvine company is willing to provide their balance sheets to backstop the entire financing, that changes the game. Builders know this financing is not free, therefore they expect lower margins on these deals. But risk is also a lot lower.
b. Pricing Power
Needless to say, by doing so, Irvine Company further gained pricing power in Irvine.
This move effectivly makes Irvine Company the landowner, and family housing developer. With their balance sheet, they can freely throttle "the supply" nob, "the price nob", and "the timing nobs" they control in order to create the optimal "demand" at the price point they desire.
This is bad news for potential buyers at the Ranch, and good news for existing Irvine home owners.