Starlight East said:
When that would be so easy then no one would invest in real estate and everyone would simply build web sites and forums. There is some serious competition for the advertising $. By the way I think forums are not a must have feature of sites to succeed, they are more nice-to-have.
Maybe I'm wrong and I should start a 'Dora the explorer' forum and try to cash in. Hey, Michael Arrington got maybe 10-20 millions when he sold his blog (TechCrunch) to AOL.
True, not easy to accomplish, but localized advertising, could be done effectively. I never said it be easy, but there was opportunity. I don't know Larry personally, but with the right business development staff, you could have had all sorts of sales to promote small businesses. It seems that the audience was quite affluent, late twenties on up, significant cash, good with finances, and they all would needed landscaping, general contractors for remodeling, flooring expertise, realtors, painters, etc, etc. The demographics were there, though he never attempted to move in this direction and instead is focusing on cash-flow properties in Vegas.
Think of it like a gardenweb, redfin, angieslist, and groupon for the OC.