When I invest in anything...I ask myself one question before I begin to do anything.
Is this security likely to go up or down at this point given the current market conditions.
As far as gold? It's been hovering at its highs for a long time...the way I see it is that it's more likely to go down then up. So in that case I wouldn't touch it. But at the same time that is the only thing going up in a market where stocks are going down, right? Well, you have to stop thinking the only way to make money in this market is hoping securities through appreciation You have to be open to other possibilities where you can make money when things are going south. This isn't easy mentally to train yourself to do. So do a combination of both to get your feet wet...
Earlier I mentioned to ask youself whether something is likely to go up or down before you invest. Simple probability. So now lets take Best Buy for an example....
BBY is at its or near its two year low. Why not invest money into a security that is on the lower end. In my opinion there is a better chance for Best Buy to go up then Gold. Also, there is a better chance Gold will go down then Best Buy will...However, the big problem is what will happen now...can gold go up in short term and Best Buy keep going down? yeah it can, so thats why protect yourself.
Here is a simple strategy you can do when you spot a good opportunity. I'll use BBY again for an example, because I did this exact thing this morning for my own personal portfolio.
BUY BBY and then buy a 2-3 month out puts for the same strike price that the stock is at. When you buy a put in this case you are buying insurance. Short term insurance that will expire in 2-3 months. The reason I would do this is because you want to protect yourself against uncertanty we are in. But at the same time you don't want a company that is at its lows to slip away and rebound higher where you miss your opportunity. Also, have a strategy in mind. A good strategy is not to go all in when you do this. Buy in 2, 3 or 4 segments. I decided to do this in 2 segments, meaning I will place a 5K investment now, and another 5K later. This is because I want to protect myself further in case it goes down by cost averaging.
So lets create a scenario....You buy BBY at 40, with puts @ 40 strike 2-3 months out. ((A good rule of thumb is that I buy 1 option contract for every 100 shares of stock I buy at the strike price that the stock is currently trading at/near it.)) If the stock drops to 30 you lose 10 bucks for every share, but you most likely made 10 bucks for each share on your puts. Giving you a wash. Now go ahead and fire your second bullet and buy the remainder shares of Best Buy at 30 and sell your puts. So not only is your break-even now at 35, you really didn't lose anything either. You covered your losses with puts and you had an opportunity to now bring down your costs from 40 a share to 35 by cost averaging.
IF BBY goes up instead of down, then so be it. Don't fire your second bullet because now you would be cost averaging down. Simply look for another apportunity and let the current one ride. As far as your puts take a loss on it and call it a day. Remember, you only lose what you put in. Your losses on puts are limited. You can even sell it for a partiall loss if you are convinced that the market is stabilizing. Or for a small fee, you can have constant insurance by selling your put (always sell 1 month prior to experiation because the time value of money has its strongest impact 1 month or less on option contracts) and buy another set of options 2-3 months out. So yeah you will lose some money if the stock keeps going up, but you NEVER EVER have to worry about losing all your money on your stock. Because if it tanks, you will make a killing on your options to cover your losses.
Ther are actually a ton of strategies you can use here, some being a bit more complex then I care to explain at 9pm with a full stomach. But maybe I'll give another lesson on something else.
If you already knew all this, then ignore this post.
For myself...the past 2-3 weeks have been the best I could have asked for as far as investing goes. When you trade options volatility is your buddy, and past 2-3 weeks especially past 2-3 days making 100-200% a day is easy.