Ellwood by Richmond American at Beacon Park

NEW -> Contingent Buyer Assistance Program
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This is a 2 part questions focus group.

This was from my project in LA.  Would you prefer this Bonus Room/party/entertainment space adjacent to the roof deck?

Would you prefer an aesthetic deck, a completely leveled surface material sitting on rubber feet?( pedestal).

The purpose is to float a highly durable outdoor surface that is flush and level with the interior flooring. This zero threshold eliminate the step down out to the patio deck. Water drains in between the slats and protect the original waterproofing decking from damages caused by dragging or puncturing by furnitures, fire pit, flower pots, hot tub, and Louboutin shoes. This also hides the dirty streak of water stain on the deck. It is super low maintenance by just sweeping the dirt into the gaps. The cost runs about $12,000 -$25,000 for a deck.
 
irvinehomeshopper said:
The Nolan Modern is the plan that gets the roof deck.

Actually all plans with the modern elevation can get a roof deck option (if you check richmond's site you'll see the roof deck option for all floor plan models) - so yeah the concern about the view/privacy is a bit legitimate.

Having said that, what the sales rep told me is that the modern plans with roof deck are grouped together, and spread out in threes vs. other homes in other elevations.

The roof deck option is so popular that richmond is going to go ahead and build the roof deck into all modern elevation, regardless if home is spoken for or not.

One extra special thing not directly mentioned in the floor plans is that the Nolan model will have an option for an additional terrace/roof deck on top of the garage that's accessible via the master bedroom. A few select homes will have this option - and of course, only the "B" modern elevation will have this.

Edit: I believe the roof decks are also strategically placed so that you're not exactly eye-to-eye to the neighbors. Plus there will be some height differences too. But yeah - definitely wont be as private as the model appears to be with it being the only one standing tall above all surrounding models/homes.
 
You are correct half of the cluster will get the modern elevations. The Nolan plan will be one of three. Nolan modern plan although will never be next to another Nolan Modern but there are still Nathaniel and Nash that potentially will get a deck since this is the hottest option that everyone will likely take. If that is the case then it is still not too bad. Nathaniel faces the street, Nash deck at the middle and Nolan Deck faces the rear. The decks are positioned to face away from each other taking in the account of a worst case scenario.

capboba said:
irvinehomeshopper said:
The Nolan Modern is the plan that gets the roof deck.

Actually all plans with the modern elevation can get a roof deck option (if you check richmond's site you'll see the roof deck option for all floor plan models) - so yeah the concern about the view/privacy is a bit legitimate.

Having said that, what the sales rep told me is that the modern plans with roof deck are grouped together, and spread out in threes vs. other homes in other elevations.

The roof deck option is so popular that richmond is going to go ahead and build the roof deck into all modern elevation, regardless if home is spoken for or not.

One extra special thing not directly mentioned in the floor plans is that the Nolan model will have an option for an additional terrace/roof deck on top of the garage that's accessible via the master bedroom. A few select homes will have this option - and of course, only the "B" modern elevation will have this.

Edit: I believe the roof decks are also strategically placed so that you're not exactly eye-to-eye to the neighbors. Plus there will be some height differences too. But yeah - definitely wont be as private as the model appears to be with it being the only one standing tall above all surrounding models/homes.
 
I think it's more like 3rd floor deck = home run.  Sets apart from the rest.
It'll be funny if we start to see next phases of ryland, stanpac, pulte and khov create a 3rd floor deck for their sfr. 
 
AW said:
I think it's more like 3rd floor deck = home run.  Sets apart from the rest.
It'll be funny if we start to see next phases of ryland, stanpac, pulte and khov create a 3rd floor deck for their sfr.

That will not happen because its not in the plan.
 
irvinehomeshopper said:
You are correct half of the cluster will get the modern elevations. The Nolan plan will be one of three. Nolan modern plan although will never be next to another Nolan Modern but there are still Nathaniel and Nash that potentially will get a deck since this is the hottest option that everyone will likely take. If that is the case then it is still not too bad. Nathaniel faces the street, Nash deck at the middle and Nolan Deck faces the rear. The decks are positioned to face away from each other taking in the account of a worst case scenario.

capboba said:
irvinehomeshopper said:
The Nolan Modern is the plan that gets the roof deck.

Actually all plans with the modern elevation can get a roof deck option (if you check richmond's site you'll see the roof deck option for all floor plan models) - so yeah the concern about the view/privacy is a bit legitimate.

Having said that, what the sales rep told me is that the modern plans with roof deck are grouped together, and spread out in threes vs. other homes in other elevations.

The roof deck option is so popular that richmond is going to go ahead and build the roof deck into all modern elevation, regardless if home is spoken for or not.

One extra special thing not directly mentioned in the floor plans is that the Nolan model will have an option for an additional terrace/roof deck on top of the garage that's accessible via the master bedroom. A few select homes will have this option - and of course, only the "B" modern elevation will have this.

Edit: I believe the roof decks are also strategically placed so that you're not exactly eye-to-eye to the neighbors. Plus there will be some height differences too. But yeah - definitely wont be as private as the model appears to be with it being the only one standing tall above all surrounding models/homes.

IHS, I wish you would have given each plan a more distinctive name.  I get mixed up as to which one is Nolan, Nathaniel, and Nash...  kind of like CV's Marigold, Magnolia, and Mulberry.

Since you said each plan was designed for a different ethnicity in mind, may I suggest names like Li, Mohammad, and Smith.
 
WTTCHMN said:
irvinehomeshopper said:
You are correct half of the cluster will get the modern elevations. The Nolan plan will be one of three. Nolan modern plan although will never be next to another Nolan Modern but there are still Nathaniel and Nash that potentially will get a deck since this is the hottest option that everyone will likely take. If that is the case then it is still not too bad. Nathaniel faces the street, Nash deck at the middle and Nolan Deck faces the rear. The decks are positioned to face away from each other taking in the account of a worst case scenario.

capboba said:
irvinehomeshopper said:
The Nolan Modern is the plan that gets the roof deck.

Actually all plans with the modern elevation can get a roof deck option (if you check richmond's site you'll see the roof deck option for all floor plan models) - so yeah the concern about the view/privacy is a bit legitimate.

Having said that, what the sales rep told me is that the modern plans with roof deck are grouped together, and spread out in threes vs. other homes in other elevations.

The roof deck option is so popular that richmond is going to go ahead and build the roof deck into all modern elevation, regardless if home is spoken for or not.

One extra special thing not directly mentioned in the floor plans is that the Nolan model will have an option for an additional terrace/roof deck on top of the garage that's accessible via the master bedroom. A few select homes will have this option - and of course, only the "B" modern elevation will have this.

Edit: I believe the roof decks are also strategically placed so that you're not exactly eye-to-eye to the neighbors. Plus there will be some height differences too. But yeah - definitely wont be as private as the model appears to be with it being the only one standing tall above all surrounding models/homes.

IHS, I wish you would have given each plan a more distinctive name.  I get mixed up as to which one is Nolan, Nathaniel, and Nash...  kind of like CV's Marigold, Magnolia, and Mulberry.

Since you said each plan was designed for a different ethnicity in mind, may I suggest names like Li, Mohammad, and Smith.

wrong order.
Mohammad loves Nolan.
 
I went to check with the prices and they said that the grand opening prices went up around 20-25k.  She said the pre-sales sold out as well.

With decks:
Plan 1 850-855k
Plan 2: 870-875k
Plan 3: 890-895k

Having a hard time deciding which Plan would be the best. 

Plan 1 has the best layout and biggest great room but it's in between both Plan 2 and Plan 3.  Has the biggest deck space.

Plan 2 is street facing and has curb appeal and a good sized 1st floor bedroom but priced similarly to Plan 3.  Smaller deck space than Plan 1.  Seems like where it sits on the motor out, the views would be better.

Plan 3  has mini driveways since the garage is off to the side but all of them are in the back of the motor courts.  The living room seems small.  Deck is the smallest of the three plans but it's all covered.  The model looks big from the outside.

To be honest, these could have been decorated better as Shea and others have better looking upgrades.

Since they are all priced pretty tight, which Plans do you think is the best?  IHS? :)
 
FranchisePlr said:
I went to check with the prices and they said that the grand opening prices went up around 20-25k.  She said the pre-sales sold out as well.

With decks:
Plan 1 850-855k
Plan 2: 870-875k
Plan 3: 890-895k

Having a hard time deciding which Plan would be the best. 

Plan 1 has the best layout and biggest great room but it's in between both Plan 2 and Plan 3.  Has the biggest deck space.

Plan 2 is street facing and has curb appeal and a good sized 1st floor bedroom but priced similarly to Plan 3.  Smaller deck space than Plan 1.  Seems like where it sits on the motor out, the views would be better.

Plan 3  has mini driveways since the garage is off to the side but all of them are in the back of the motor courts.  The living room seems small.  Deck is the smallest of the three plans but it's all covered.  The model looks big from the outside.

To be honest, these could have been decorated better as Shea and others have better looking upgrades.

Since they are all priced pretty tight, which Plans do you think is the best?  IHS? :)

Plan 2 Nathaniel gets my vote.
good deck space and has both covered and terrace, street facing usually means good lighting in rooms, 2nd floor loft is a bonus. priced at the middle of all models.
 
FranchisePlr said:
I went to check with the prices and they said that the grand opening prices went up around 20-25k.  She said the pre-sales sold out as well.

With decks:
Plan 1 850-855k
Plan 2: 870-875k
Plan 3: 890-895k

Having a hard time deciding which Plan would be the best. 

Plan 1 has the best layout and biggest great room but it's in between both Plan 2 and Plan 3.  Has the biggest deck space.

Plan 2 is street facing and has curb appeal and a good sized 1st floor bedroom but priced similarly to Plan 3.  Smaller deck space than Plan 1.  Seems like where it sits on the motor out, the views would be better.

Plan 3  has mini driveways since the garage is off to the side but all of them are in the back of the motor courts.  The living room seems small.  Deck is the smallest of the three plans but it's all covered.  The model looks big from the outside.

To be honest, these could have been decorated better as Shea and others have better looking upgrades.

Since they are all priced pretty tight, which Plans do you think is the best?  IHS? :)

Now I'm even more confused.  Plan 3 is the Mohammad.. er, Nolan?
 
eyephone said:
oceanmonkey said:
wrong order.
Mohammad loves Nolan.

I hope you didn't start something.

#WeCantSupportThatStatement

absolutely, the conversation has started.  8)

salute to political correctness.
not to be bias, we should mention another last name here :  Kumar

#YouCantEndorseTheStatement
 
WTTCHMN said:
IHS, I wish you would have given each plan a more distinctive name.  I get mixed up as to which one is Nolan, Nathaniel, and Nash...  kind of like CV's Marigold, Magnolia, and Mulberry.

Since you said each plan was designed for a different ethnicity in mind, may I suggest names like Li, Mohammad, and Smith.
Let's make it even easier: The Phlegm Thrower, The Rug Merchant, The Wonder Bread
 
Happiness said:
WTTCHMN said:
IHS, I wish you would have given each plan a more distinctive name.  I get mixed up as to which one is Nolan, Nathaniel, and Nash...  kind of like CV's Marigold, Magnolia, and Mulberry.

Since you said each plan was designed for a different ethnicity in mind, may I suggest names like Li, Mohammad, and Smith.
Let's make it even easier: The Phlegm Thrower, The Rug Merchant, The Wonder Bread

before this thread gets admin's attention, let's rephrase them to be:
Bamboo Crafter, Womanizer, and The wonder armpit.
 
Plan 1 Nash has the biggest decks ideal for entertaining. The ground floor living is the most expansive with a wrap around porch.

Plan 2 Nathaniel has the best location in the pack with street frontage and the largest corner bedroom down. It also has the best arrival at the top of the stairs a bonus room.

Plan 3 Nolan has a junior master down, 2 car driveway and a deck option off the master bedroom.

All three have its perts and when you can't decide that means I have done my job by not creating a weakest plan.

This is the fastest selling project in the country. It will continue to stand out because it is the first in Irvine with a roof deck and will likely win all sorts of awards. Resale will do extremely well along with the accolades.

I knew this would be a big hit since I saw it on paper. I have not been wrong so far. I told IHO 8 years ago that he will not see a new 3CWG in his lifetime and hold on to his.




FranchisePlr said:
I went to check with the prices and they said that the grand opening prices went up around 20-25k.  She said the pre-sales sold out as well.

With decks:
Plan 1 850-855k
Plan 2: 870-875k
Plan 3: 890-895k

Having a hard time deciding which Plan would be the best. 

Plan 1 has the best layout and biggest great room but it's in between both Plan 2 and Plan 3.  Has the biggest deck space.

Plan 2 is street facing and has curb appeal and a good sized 1st floor bedroom but priced similarly to Plan 3.  Smaller deck space than Plan 1.  Seems like where it sits on the motor out, the views would be better.

Plan 3  has mini driveways since the garage is off to the side but all of them are in the back of the motor courts.  The living room seems small.  Deck is the smallest of the three plans but it's all covered.  The model looks big from the outside.

To be honest, these could have been decorated better as Shea and others have better looking upgrades.

Since they are all priced pretty tight, which Plans do you think is the best?  IHS? :)
 
irvinehomeshopper said:
Plan 1 Nash has the biggest decks ideal for entertaining. The ground floor living is the most expansive with a wrap around porch.

Plan 2 Nathaniel has the best location in the pack with street frontage and the largest corner bedroom down. It also has the best arrival at the top of the stairs a bonus room.

Plan 3 Nolan has a junior master down, 2 car driveway and a deck option off the master bedroom.

All three have its perts and when you can't decide that means I have done my job by not creating a weakest plan.

This is the fastest selling project in the country. It will continue to stand out because it is the first in Irvine with a roof deck and will likely win all sorts of awards. Resale will do extremely well along with the accolades.

I knew this would be a big hit since I saw it on paper. I have not been wrong so far. I told IHO 8 years ago that he will not see a new 3CWG in his lifetime and hold on to his.

Wow, sounds like you've already written your acceptance speech for The Nationals.
 
FCBs like brands and in housing there is very little branding in resales. A trophy associated with the project is great to have in competing.
WTTCHMN said:
irvinehomeshopper said:
Plan 1 Nash has the biggest decks ideal for entertaining. The ground floor living is the most expansive with a wrap around porch.

Plan 2 Nathaniel has the best location in the pack with street frontage and the largest corner bedroom down. It also has the best arrival at the top of the stairs a bonus room.

Plan 3 Nolan has a junior master down, 2 car driveway and a deck option off the master bedroom.

All three have its perts and when you can't decide that means I have done my job by not creating a weakest plan.

This is the fastest selling project in the country. It will continue to stand out because it is the first in Irvine with a roof deck and will likely win all sorts of awards. Resale will do extremely well along with the accolades.

I knew this would be a big hit since I saw it on paper. I have not been wrong so far. I told IHO 8 years ago that he will not see a new 3CWG in his lifetime and hold on to his.

Wow, sounds like you've already written your acceptance speech for The Nationals.
 
Shape recognition. Too many projects in Irvine looks just the same. When you look at a house and especially the stucco box I bet you can't decipher which project it is. When you look at Nolan, Nash or Nathaniel you may not remember which plan it is but you will definitely remember Ellwood. I work hard on those shapes and forms rarely seen in Irvine. Identity is incredibly important to setting itself apart from the cookie cutter templates.
 
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