He's not making a killing at it, but is profiting about $10K per property. The best one was only $15K and one was a break even. He's just buying REO's that need a little cosmetic stuff like paint, flooring, maybe a new vanity in a bathroom for $100 and some green plants and putting them back on the market quickly. He's not finding a boat load that have the potential for this quick flip process, but has done 11 now in the last 13 months. He has his license so he doesn't have a sell side commission, just the buy side he offers.
He has the cash to buy the homes, which gets offers accepted better than people who want to do it with a mortgage. And really, if a house doesn't have major issues like plumbing, electrical, structural, etc... but has just hasn't been tended very well it's amazing what you can do with a few bucks. If you take a house like that and put $5K-$10K into it, it has a broader appeal and you get a much better return on those improvements. But again, this is what he's doing full time.
While there is a large group of buyers out there that would buy a foreclosure, there is also a percentage of the market that doesn't want to and would prefer to get a fair price (for the current market) for a house they can just move into.
My husband's best friend and his wife bought a 1 bd condo in Lake Forest just over a year ago. The rent on their 1 bd apt kept going up and for what they were paying, they could have bought a 2 bd condo, most likely a foreclosure, for about what they were paying in rent. Instead, they chose to go with the max they qualified for because they fell in love with this 1 bedroom.... the sellers were an interior designer and architect, supposedly, and had the interior all tricked out with the flooring, baseboards, paint, pergransteel, etc...
I guess you can call it something like "sell the sizzle" and there is a market in the lower end for first time buyers who really can't discern that what looks so nice to them is really just cheap. They don't have to go through the scary process of buying an REO and they get their offers accepted. You see a lot of first time buyers who are trying like mad to buy a lower end property and they make reasonable offers, but there are 10 others and they feel like they just can't win. Give them a home that looks nice and isn't an REO and they will buy it.