Okay, lets take a look at $1200 bucks, and what it gets you...
$1200
-$40 gym membership.
-$200 concierge service. (There is an internet/phone service, that I looked into and too lazy to get the link, that would be able to deliver the amount of service most people would need.)
-$35 for <a href="http://www.legendcellars.net/cellarstoreage.html">wine storage</a>. (I can't recall if Marquee offers this, but most do.)
-$30 for the parties hosted in the lounge. (Seriously, how much would you use this? <a href="http://www.legendcellars.net/about.html">Legendcellars</a> offers this, and the monthly cost I used seems high.)
-$50 valet. (Think about it! 300 units, $50 a month, equals $15k a month, and that is one hell of a high paid valet.)
Total HOA = $845. For what? So, they can wax the elevator doors? When they would probably screw it up, and put nasty streaks in it, just like Fletcher Jones does to cars. For that amount of money, my windows better be so clean, people would feel like they would fall out, because they can't tell if they exist. I would need Chinese laundry service. (For those who have not lived in SF or NYC, this is not a racial thing, this is what is called.) I would expect a well known chef in the building. <a href="http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2007/12/19/MNQCTT19C.DTL">I mean, the hi-rise builders get it in SF and have them</a>. Seriously, could you imagine what room service from Michael Mina or Gary Danko would be like? I would be willing to pay for that. Most importantly, I would need a massage with a happy ending once a week, and with so few people living there, I would expect two for one specials every month.
There is a place for rent, in the 3131 building, on the 13th floor, 1538 sqft., for $3300 a month. It is also for sale for $995k. Even if you do bullish math, it would not even make sense if you freebased the kool-aid to buy it.
I have said this before, and I am saying it again: Hi-rise/high density is an affordability product, and only when there is no more buildable land. Despite the bulls argument, there is plenty of land, and there is no real need for his product, at least not yet. But, there is absolutely no reason for a premium, when 60% of Marquee was non-owner occupied for this product. With all the units behind on their property taxes, I expect to see one of these at a <a href="http://ushomeauction.com/">REDC auction soon</a>. Like ISM said, this isn't the product we want, and there is a deference between supply side and demand side. It's too bad the builders are just repeating what they did in the 90s.