[quote author="CK" date=1250821967][quote author="PANDA" date=1250821354] That's why you see guys like CK flying Asiana Air all the time
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Ha, I actually have a funny story about that. One time I traveled to Seattle for a meeting at a Seatac area hotel --- so no need for a rental car, just took the hotel shuttle from the airport. When I get on the shuttle I'm the only one. Next stop we pick up the ENTIRE (must have been) flight crew from a Korean Air flight. Four pilots and at least 10 flight attendants. The shuttle is completely packed once they get on, I am jammed in between all of flight attendants. And then we get off the shuttle and all go check in the hotel at the same time, so I'm standing in line with all of them. I swear, that has got to be one of the better days of my life. I tell that story all the time, and it is always met with "oh man, how lucky were you!"
I love those Korean Air commercials that are always on during the golf tourneys. You don't suppose its an accident that their color is Tiffany blue? I'm sure BK can weigh in on the luxury branding.</blockquote>
Emily Cho who headed the Korean Air advertising and corporate identity packaging was educated in the US. Her understanding of corporate color and psychology is her strength. She is the current version of the AMC's Mad Men in one episode the Tiffany Blue was referred to as Peacock Blue. Men ran the advertising world during the 60's and so did the beginning of sex appeal being emphasized in public ads. Cho was responsible to come up with the entire reimaging of this brand. The company needed to update its uniform, dinner-wares, seat upholstery, stationery, airplane's interior and exterior design and corporate logo.
She had worked with Tiffany during her apprenticeship. Her selection of this color unified all of the above with good taste where Tiffany has always delivered top notch design in table accessories, Jewelries, services and most important lasting memories. It is a color that appeal to the east and west consumers.
Others such as Architect Michael Graves introduce is Post Modern Blue in his Allessi accessories in the early 80's and since passed it on to Target as its home merchandising and packaging accent color.
Cho's concept was to update its logo depicting Ying and Yang. Her concept of flight is balanced with the mighty sky above and the forceful ocean below. The mixing of blue sky and aqua marine is the harmony of Ying and Yang resulting in the "Tiffany" blue color. The color also represents the best in timeless accessories and design. It resonates well with all segment of the buyers and especially women like herself. This feminine color is one of the first to be introduced in a male dominated aviation industry.
Top Italian designers were commissioned to design uniforms, tableware, and textile design for all the upholstery.
