<p>bk,</p>
<p>Your deep knowledge is obvious with planning and marketing aspects, so I take it you work within those areas? I would have to also guess that you are pretty much involved with the day-to-day aspects within those areas, since your perspective from the broader level tend to be open to more scrutiny. </p>
<p>In this particular topic you mention the use of in-house vs. consultants, and call the use of consultants "suicidal". I think that is a grossly general statement, and many would even venture to say you'd be flat out wrong. Executives try to balance out the two resources, because both offer their positives and negatives. MVC certainly would have been idiotic to use exclusively consultants, but probably just as short-sighted to use exclusively in-house. Perhaps the use of consultants in this particular case was suicidal, but that would only speak to the quality of the consultants, not the decision to use them.</p>