The Economist: The endowment effect

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Anonymous_IHB

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I wonder if this is why people have an innate need to "own" rather than "rent" - once you have a house in your pocket, does it become more special? Even if technically the bank owns it?



The Economist: The endowment effect



http://www.economist.com/science/displayStory.cfm?source=hptextfeature&story_id=11579107
 
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