<p>Redfin obviously makes sense if you can find the house yourself. Irvine is a perfect example of where Redfirn will flourish, I think. The reason is that a buyer in Irvine does not need a lot of expertise to find a neighborhood or to find a unique house or to evaluate pricing. Every neighborhood was built around the same time with many of the same houses, so comparables are easy to get. Variations between houses and neighborhoods are obvious and often minimal. In Irvine, there is not of a lot of expertise involved in finding a house or neighborhood, nor is there expertise involved in pricing houses. </p>
<p>In summary, for Irvine, a real estate agent probably cannot add any much if any value for a buyer. The buyer can search online, view pictures and tour houses that seem interesting. Exactly what additional service does the agent provide a buyer in Irvine?</p>
<p>Now in places like Los Angeles, Laguna Beach or Long Beach, where there is a lot of variation in the housing and neighborhoods, and where it might be harder to find a unqiue house, a real esate agent may add value, potentially worth the 3% fee. </p>
<p>The travel agent analogy is somewhat apt, although not perfectly so. Sure, buying a house is not the same as buying a ticket to Cleveland. But in Irvine at least, housing can be readily evaluated and priced just like commodites such as airfare.. However, there will always be a need for travel agents for special or complicated travel.</p>
<p>I haven't thought as much about what the value agents add for sellers. They definitely add some if they have to show your house 50-100 times!</p>
<p>I think the toughest question agents have to answer is why their commissions have stayed at 6% when the price of housing has doubled (or whatever) in the past 8 years. Agents expenses have not doubled during this time. So shouldn't commission percentages have gone down a little?</p>
<p>I don't begrudge real estate agents for trying to make a living. But in certain situations (e.g. Irvine), I think they will go the way of travel agents. </p>