Peet?s to buy Diedrich Coffee for $213 million

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Coffee chain retailer Peet?s Coffee & Tea Inc. said Monday it will buy wholesale roaster and distributor Diedrich Coffee Inc. for $213 million in a move to enter the rapidly growing single-cup coffee market.



Irvine-based Diedrich is mainly focused on the production and sale of K-Cups for Keurig Inc.?s single-cup brewing system through a license with Keurig. The deal also brings Peet?s such brands as Diedrich Coffee, Coffee People and the single-serve rights to the Gloria Jean?s coffee brand. And Peet?s will get Diedrich?s roasting and packaging facility capable of roasting and packaging unflavored and flavored coffees.



?The Diedrich acquisition represents another major strategic growth initiative for our consumer packaged coffee business, by entering and driving adoption of the single cup segment through Diedrichs high-growth K-Cup business,? said Peet?s President and CEO Patrick O?Dea, in a statement.



<a href="http://fastfood.freedomblogging.com/2009/11/02/peets-coffee-buying-diedrich-coffee-for-213-million/40211/">http://fastfood.freedomblogging.com/2009/11/02/peets-coffee-buying-diedrich-coffee-for-213-million/40211/</a>
 
I dont know how I feel about this. I was sad to see Diedrich's go, but I continued to buy their K-cups. I like Peet's and all, but I hope they dont change anything.
 
Ahh Peet's, the <a href="http://en.wikipedia.org/wiki/Peets">folks who started it all</a> and still do it the best.



I've had Diedrich's and Peet's (and every other kind I've run across) and I think you'll like whatever changes Peet's makes. They make coffee for people who like coffee, not foam and syrup.
 
[quote author="Nude" date=1257394495]Ahh Peet's, the <a href="http://en.wikipedia.org/wiki/Peets">folks who started it all</a> and still do it the best.



I've had Diedrich's and Peet's (and every other kind I've run across) and I think you'll like whatever changes Peet's makes. They make coffee for people who like coffee, not foam and syrup.</blockquote>


How dare you! Martin Deidrich was committed to the bean!
 
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