KB Homes Desperation

NEW -> Contingent Buyer Assistance Program
profette_IHB

profette_IHB

New member
<p>I received the following e-mail today. This kind of desperation is <em>so</em> unattractive. Also, not sure why an apostrophe is needed in "months."</p>

<p>"First off, on behalf of my partner and I, we would like to thank you


for stopping by Bougainvillea to view our gorgeous model homes. In the


past few month's we have sold on average, 1 home per week, which leaves


us very little to offer you. If you're thinking that it's too late,


well, you're wrong. We didn't want to leave you out of our statistics,


but you need to hurry if you want to move in before the holidays. We


currently have only 3 homes left for this years move-in. You can check out


the floorplans on our website.The available floorplans are as follows: Plan 2 with master retreat


(1922sqft) and two Plan 3's without the 3rd floor loft (2042sqft).


Rest assure that all of our homes are "BUILT TO ORDER." If you're looking


to personalize your home to your specific taste, then KB Home is the


builder for you. We understand that each buyer has his or her own taste,


so why would we include everything and then make you pay for it


regardless if you liked it or not? It doesn't make sense and that is where we


separate ourselves from the rest. Please come back to check out your


new home that awaits you and ask us how we can make your first New Home


buying experience a memorable one! "





</p>
 
<p>Clearly KB has fired all of their marketing people. You <em>never</em> tell a potential customer they are "wrong." And what's with the conflicting message. We have very little to offer you, but you're wrong for thinking you've missed out. WTH? </p>

<p>My head hurts reading that.</p>
 
<p>Since I hold a DRE license, I get tons of emails - several a day. </p>

<p>If you want to see desperate - you gotta see some of them.</p>

<p>Maybe I'll pick some for your enjoyment! </p>
 
<p>Translation:</p>

<p>Thanks for being our only visitor in weeks and since I have been too busy posting snide comments on bubble blogs I am just now getting around to emailing you. You better hurry because we may actually sell our crappy homes before the 2010 holiday season. Whatever you do do not look at our JD Power scores. The last thing we want you to know is that we have the worst record. That would just give you more ammo in your already overflowing arsenal of statistics that go against every BS statement I have. Whatever you do do not buy a Lennar home with their idea of what you would like for options. Come select our overpriced options that will be installed by monkeys who use superglue and duct tape. So please I am begging you to come back and please, please buy one of these homes. I promise you owning a KB Home will be memorable. Especially when you have to call customer service every week for a leak, crack, falling tile and electrical fires. Good luck in getting through though as we have laid off two thirds of the customer service staff. Also don't expect to find me around because I'll be long gone once I get rid of these dumps. Would you like fries with that?</p>
 
Oh man graphrix, you really need to warn people before posts like that.





I'm glad I didn't have anything to drink in my mouth!
 
<p>Jeez, did they fire the best and leave only the worst?</p>

<p>Let's fire the rest of the staff! Not like they'll ever make any difference?</p>

<p>I'm surprised that given all the problems, I have not seen new or resale home prices plummet.</p>
 
<p>Ask and you shall receive:</p>

<p>(FROM MY INBOX)</p>

<p>(BEGINNING DELETED)</p>

<p>A few years ago, I met a young agent named Eric who was working in a friends' office.</p>

<p>Everybody saw Eric as the up and coming superstar in that office. He has drive, personality and style.</p>

<p>There wasn't a piece of real estate that Eric couldn't move.</p>

<p>Last week I was in Kinko's having a some flyers printed when I met Eric again, but that day he was having resume's printed.</p>

<p>The poor guy didn't understand what happened to his selling streak and was now in need of a job.</p>

<p>The more we talked the more I realized what happened to Eric and I told him not to take it personally.</p>

<p>You see, what became apparent was nobody really trained him properly because when he joined the Real Estate industry, property sold almost magically...</p>

<p>And I told him just that.</p>

<p>Most people who have experienced that type of rapid success would have been a bit angry with my assessment of his skills, but not Eric. </p>

<p>We talked for more than half an hour as I pointed out what REAL top agents need to know to make it in this business.</p>

<p>Nobody taught him how to handle Shortsale situations, how to work with foreclosures and most sad was nobody was honest with him about what was happening in this real estate market.</p>

<p>I told Eric about my (DELETED) that is launching in (DELETED) and explained that if he attended he would leave with real world information and a step by step plan to follow that would help him turn his situation around.</p>

<p>He tried to pay me on the spot but I sent him to the web address to register. </p>

<p>He wrote down the web address, (DELETED)</p>

<p>Eric's a smart guy and he didn't let his pride get in the way of accepting my help.</p>

<p>Is this seminar going to be worth it?</p>

<p>Of course.</p>

<p>In fact, there are agents and brokers from some of the top producing firms already blocking off seats.</p>

<p>It's time for Eric to challenge himself and prove he can THRIVE when other's say it's the end.</p>

<p>So what's stopping you?</p>

<p>At the end of the day, it's only you.</p>

, and immediately went to one of the internet stations to register.

<p>PS. I'm so certain that this event will teach you new information to help you survive this market I'll GUARANTEE IT!</p>

<p>If you are not completely satisfied at the end of the day, I'll give you 100% of your money back ON THE SPOT.</p>

<p>(I am seeing a lot of seminars/training/software/ad gimmicks)!</p>

<p> </p>

<p> </p>



<p> </p>
 
I think Eric might have got a job at my local Verizon store.





Actually I'm not sure if his name was Eric, I only remember him telling his customer that he worked in the mortgage industry a few months back and is now selling mobile phones.





I had a nice internalized giggle.
 
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